Perhaps no other industry has such a diverse bandwidth of people to communicate with on a 24x7 basis. Be it customers, dealers, vendors, retailers or employees, they all form part of the bandwagon that an FMCG company has to juggle and balance to keep its wheels running smoothly.
In such a scenario, Enterprise Messaging Services is a direct, precise and potent tool for updating information about product innovations and happenings to customers, dealers and vendors and empowering all stake holders to fetch desired information on the run. After all nothing reaches an individual more directly or personally than an SMS message.